Established in 2011, Benton is a pioneer of CLEAN BEAUTY cosmetic brand that seeks to prioritize healthiness. Benton has received much attention internationally as a representative of K-beauty.
The name and definition of Benton took its motives from the movie ‘The Curious Case of Benjamin Button’ (also known as ‘Benjamin Button goes backwards in time’ in Korea) which had a warm touch on many people’s heart. In the movie, Benjamin is born as an old man and he becomes younger and younger as time goes by and ultimately dies as a new born baby. Benjamin happens to deeply fall in love with a woman named Daisy. However, as time goes by and as Benjamin becomes younger he has no choice but to leave Daisy. What if Daisy could have also turned back time on her physical appearance, wouldn’t she be happier? It may just be a fictional movie, but wouldn’t most people have the same desire to be young again? Benton’s desire is to turn back the time of your skin. Unlike the instant temporary effect created by the chemical ingredients, we hoped to improve skin care by using the natural ingredients in our products which will help regain your skin to its original healthy condition.
Benton does not focus on the expensive and glamorous casing but focuses on the high quality natural ingredients in their product. To help provide the skin with its original strength is Benton’s main objective