Origin: Seoul, South Korea

Barulab, Seoul was started on 17 years of skincare experience with the philosophy of "Purifying before Replenishing" - the idea that a good cleanse is the most critical first step in any good skincare routine.

The build-up of dead skin cells and other impurities is one of the root causes of inflammation and breakouts and applying nourishing creams over skin that has not been thoroughly cleansed may, on the contrary, can exacerbate rather than improve general skin health.

This was the inspiration behind their wildly successful Black Clay range that has over the years evolved into a complete skincare line centred on this philosophy.